Windows Phone Anyone?

Microsoft, love it or hate it, these boys have been around a long time and, like an annoying cousin, you are often forced to interact with them no matter how irritating, or sometimes unreliable, they are.

In the world of Android and the iPhone, Microsoft is now entering the battle of the "app culture" with the imaginatively titled "Windows 7 phone". Sorry, I am trying to be impartial here, but the bar has been set very high for phone functionality with both the iPhone and also, more recently, with the more stable and feature rich Android OS 2.2. The Apple and Microsoft platforms are both closed platforms, which means that they can really only be used with either Apple or Microsoft based business software. Android's advantage is that, being open source, there is a whole raft of applications and toolkits available to connect it with, potentially, almost any piece of software out there. Having said that, if you work in a fairly corporate environment with the usual Microsoft software such as Office, Exchange and Sharepoint and you want a phone as a business tool, then the Windows 7 phone looks pretty appealing.  The "Office Hub" will let you sync documents with your PC and share presentations through Sharepoint and it also comes with a feature rich version of Outlook.

Gone are the days when having a Facebook, Youtube or Twitter app is something to boast about as all "smartphones" have them now.  I think people now have to take a broader look when making a phone decision and decide whether it is being bought as a business tool or more as a toy or social tool.

Windows Phone

Posted July 2011 by Nathan Johnston , in Marketing and Sales

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