iPad 2

For someone who took the plunge about six months ago and purchased an iPad, it was inevitable that Apple were going to release the iPad2.  Firstly this is a bit annoying and, secondly, it gives my colleagues at work the opportunity to poke fun saying my model is now obsolete. However this does not appear to be the case and Apple actually seem to be reluctant to change direction on what is an already highly successful product.

I remember Dell and a few other hardware makers releasing tablet based touchscreen laptops a few years back and these never seemed to really take off. This, I believe, was mainly because you cannot try to make a laptop a tablet and, in the same way, you cannot really make a tablet a laptop. Hardware manufacturers then seemed to realise this and make that distinction.  Dell went back to making good solid business laptops for serious business people in suits and Apple released the iPad for the goatee sporting, business casual wearing, 30 something Cafe dwellers.

Anyway, back to the iPad2, which seems to just follow the Apple Mac Air principle of "make a good product that sells millions of units and then just make it faster, slimmer and a bit better looking". Will it make me get rid of mine and upgrade? No, but I think if people have been teetering on the brink of a purchase with between £400 and £500 burning a hole in their "sky rocket", then this may well push them into making a purchase decision. I did find this site which talks about trading in your old iPad for a new one, including some okay prices, but what happens to all these old iPad 1's? Are they sent off to a retirement complex in Mid-West America only to play apps like scrabble or bridge and forget why they ended up in a retirement complex in the first place?

A distant relative of mine had an issue with her iPad so she took it into the Apple Store in Toronto.  She was expecting to fill in forms, have the device sent off etc., however that particular Apple Store was so busy that the well groomed young lady (all in white of course) just came back with a brand new iPad still in the wrapper and handed it over in exchange for the unit that had not even been proven to be faulty. This type of customer service speaks volumes.  Firstly it is a welcome surprise to simply hand over a faulty unit and get a new one handed back with no delay, though it also hints at a disposable culture which is now to be found in the mass product market for anything electrical or petrol powered. Secondly, Apple must be making a serious amount of money to have a policy that just replaces products with no questions asked; I am undecided on whether this is a good thing or a bad thing.

I Pad 2

Posted July 2011 by Nathan Johnston , in Marketing and Sales

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