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Memset becomes UK's first CarbonNeutral® accredited Web host

Memset is the first provider of Web hosting servers and solutions in the UK to become carbon neutral. This accreditation by The CarbonNeutral Company acknowledges that Memset has committed to minimising its energy usage and to offsetting its unavoidable carbon dioxide (CO2) emissions by supporting a Plan Vivo reforestation project in Uganda. The accreditation was awarded in August 2006.

During the accreditation process, The CarbonNeutral Company worked with Memset to measure the CO2 emissions created by its business operations and advised where any reductions could be made. It found, however, that Memset already had all significant energy saving systems in place. Unavoidable emissions are offset through a reforestation project in Uganda that will absorb 1 tonne of CO2 for every tonne Memset creates as the forest grows to maturity.

The biggest source of CO2 from Memset.s operations is due to the electrical power required to drive its servers, which are core to its business. In fact electricity is its single largest cost and, with recent increases in the commercial energy prices, it is becoming more so.

However, Memset has always invested in the most energy efficient hosting systems. For example, its in-house developed Miniserver™ technology enables customers to have their own dedicated resources without needing an entire physical dedicated server to themselves. This not only has significant cost savings for the customers, it is also very energy efficient. A Memset Miniserver™ virtual machine uses as little as 10Watts; this compares with 120Watts that a typical dedicated server would use, even when idling.

In addition, Memset has been an early adopter of the most advanced low-power server and CPU architectures such as Sun Fire servers and Intel's Core II processors.

"We pride ourselves on our corporate social responsibility and not harming the environment is particularly important to us," says Kate Craig-Wood, managing director of Memset. "By tackling our climate change impacts and offsetting our unavoidable CO2 emissions with the regeneration of forestry in Uganda, we can ensure that we are minimising our contribution to global warming. Moreover, by being as 'green' as we possibly can, also has some significant commercial benefits to us and to our customers."

Other areas of energy and resource saving looked at by The CarbonNeutral Company included recycling and use of public transport by staff. Again it found that Memset already had all these measures in place.

Posted October 2006 by Kate Craig-Wood